"Moving fast in crisis periods is very important. Our sector was also a dynamic and highly competitive sector formerly. Consequently, we do not have much difficulty in crisis periods, because we already carry out this work rapidly".

These remarks were uttered by Ömer Yüngül, Chief Executive Officer of Vestel. Yüngül is not pessimistic. Be it in terms of Turkey or his sector or Vestel... He mentions that this crisis provides many opportunities if it is well-appraised.

According to Yüngül, Turkey's geographical position, its speed in business processes and its quality in production have provided Turkey with important advantages.

All these characteristics changed Turkey's position to a better level than far east countries and turned Europe again to Turkey.

Vestel, with its high quality and its rapid reply to the orders coming from Europe, has increased its export volume using these advantages and increased its ranking to the second line in Turkish Exporters Union's list of exporters as of November.