When the expression "consumer electronics" is spoken, products in audio visual segment such as; TVs, DVD, videos, digital cameras, cameras, movie systems, movies, music decks, iPod, MP3 players and PCs are considered. The sector's, where some major developments had taken place in the past 5 years, expansion rate is fascinating. The combination of digital audio, video and information technologies affect the expansion of the consumer electronics market in a positive manner. The expansion trend in consumer electronics sector is felt all over the world. The sector that is experiencing a major transformation is attracting any scale of technology companies. The research named "Consumer Electronics in Turkiye" performed by Euromonitor, which is one of the well known research companies in the world, consists of information related to the size of the sector in Turkiye. The research also enlightens the potential of the sector in Turkiye and its future. The advance of consumer electronics market made up of audio and visual systems has speeded up with the value added by digitalization and information technologies. The sector which reached an immense market volume, has reached the same levels in Turkiye as well. Despite the economical crisis, it continued its expansion. The sector, which achieved a 40% expansion, caught a 35% increase in 2003. Also in 2004 there is a 35% expansion. This expansion rate is expected to remain steady in the future as well. TVs and DVDs are the two important and major players of the expansion in the consumer electronics market. Especially in the past two years, the expansion in the LCD and Plasma TVs is astounding. It is estimated that within the next couple of years, CRT (Cathode ray tube) TVs in our homes will be replaced by LCD and Plasma TVs. This trend, which started among the higher income level groups will be spread to lower income level groups, as well. This activity strengthens the estimations regarding the size of the potential market.